For a hospitality brand, we were given an additional, more nuanced task within the strategy - to develop a set of sensory references. This internal process was intended to lay the foundation for upcoming brand activations and experiential projects.

Through the idea of “heat,” we aimed to translate the feelings of warmth, liveliness, and excitement that, for example, emerge in certain evenings and celebrations - when you’re surrounded by people you admire and are genuinely interested in.