In collaboration with Studio Katou
A private members’ club founded between Munich and Dubai, built around a specific game.

What makes it particularly interesting is its unconventional approach to membership – moving away from standard selection models - as well as its hybrid format. Without a permanent physical space, working with “space” turned out to be even
more interesting!
Bound by the confidentiality agreements we respect (NDA), we’ll keep it brief.
Niche Market within Luxury
Social Media Strategy
Brand Strategy
a private member's club set around a game